Hey all!
In 2012, Google announced a groundbreaking new project that would revolutionize the way people interacted with technology: Google Glass.
The device was designed to look like a pair of eyeglasses and could display information in a smartphone-like, hands-free format.
It had a small display mounted on the right side of the frame, a camera, a touchpad, a microphone, and a bone-conduction speaker.
The announcement of Google Glass generated a lot of excitement and anticipation from tech enthusiasts and the media. It seemed like a futuristic and innovative idea that could change the world.
However, the excitement around Google Glass was short-lived. The device faced a lot of criticism for privacy concerns and its intrusive nature. In addition, the device had limited functionality and was criticized for its high price tag. Many people saw it as a novelty item rather than a useful tool.
In early 2015, Google announced that it would stop selling the Explorer Edition and end the project in its current form.
It turned out Google did not conduct thorough market research and user testing before launching the device. Without this information, the company may not have fully understood how the device would be received by the public and what features and functions would be most important to users.
In this lesson, I am explaining how to conduct valuable researches
Useful links
If you’re curious to read more about the topics covered in this section, then we recommend taking a look at the following resources.