Product management is a relatively new field, but it’s quickly become central to many organizations. As products become more complex, it’s increasingly valuable to have a single point of contact to coordinate and balance the demands of users, developers, designers, and business leaders—enter the product manager!
Think of a product manager as a climbing expedition leader. The climbing expedition leader researches the route, gathers equipment, and recruits and leads a team of climbers. Without them, the climbers wouldn’t know where to go or what to bring. Likewise, a product manager directs and prioritizes products and features, and makes sure everyone involved is communicating to keep the team running smoothly.
While there are different specializations and methodologies within product management, there is a set of core skills that all product managers have in common.
This lecture will take you through product strategy and different product types.
If you’re curious to read more about the topics covered in this section, then we recommend taking a look at the following resources.
Introduction to Modern Product Discovery (video) - https://www.youtube.com/watch?v=l7-5x0ra2tc&t=13s
Google Wave’s Failure Is a Great Lesson for Modern Real-Time Collaboration Tools - https://www.taskade.com/blog/google-wave-history/
27 Mission and Vision Statement Examples That Will Inspire Your Buyers - https://blog.hubspot.com/marketing/inspiring-company-mission-statements?__hstc=152111590.cd135a115731c9605bbe048b8afd8836.1676167754973.1679951713069.1680096453386.63&__hssc=152111590.5.1680096453386&__hsfp=1213071676
Why Product People Should Care about Business Strategy: https://www.romanpichler.com/blog/business-strategy-and-product-strategy/
Product Hunt Sample PRD (docx)—keep in mind that this is just one example of a PRD; they tend to differ across industries and organizations, so you’ll come across many that don’t look quite like this one!